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Apple’s Philosophy: Empathy, Focus, Impute
Today a guest post from my dear friend and close colleague Alan Wick.
Before that, though, a strong recommendation for his programme “The Business of Business”. Alan’s Purpose is “to inspire entrepreneurs who love what they do”, and to this end, he launched this programme in 2021, now with a growing group of alumni. There are only 16 places for Founders to unlock their potential and that of their business with a group of like-minded entrepreneurs. The investment for the 12-week programme, starting March 22nd, is £7,950. As someone who has in the past run and been part of designing and building numerous similar programmes, this one is truly first class, with the added value of Alan’s wealth of experience as a successful entrepreneur to add to his passion and his deep knowledge of what it takes to build and grow businesses.
So, to the guest post, but first, three observations from me:
- First, this dates back nearly 45 years to 1977. When you raise the context to a level that can remain consistent over time, that has huge value
- Second, the absolute key word in any marketing positioning is the word Focus. Focus, focus, focus. Know what you are focussed on and stick to it
- Third, I love things in threes ;)