Be timely, be brief, be expert

In these times, it is important to share: be timely, be brief, be expert.

“We should take comfort that while we may have more still to endure, better days will return”

The Queen, in her four minute address, Sunday April 5th, 2020

Over recent weeks, I have (and continue to) open my diary to offer myself as a Sounding Board to anyone wishing to talk and to sound out their thoughts on what comes now and, increasingly as time goes by, what comes next.

Communication is a recurring topic, so I find myself on call often give advice on the six questions key to any communication:

why, what, when, where, how, who

For today, one tip is to be:

• Timely — what do people need to hear right now
• Brief — keep it short, Newsletters of one page only, and yes, give links, but put the key takeaways right there on the page
• Expert — this is a time to share relevant advice, insights, expertise.

A great example of this was in the live televised address the Queen gave on Sunday, April 5th. This was only the fifth time the…