Beautiful Leadership — Patagonia’s Righteous Flywheel

Yesterday I wrote the first in a sequence of posts on Beautiful Leadership, noting: “On one day alone last week, at least four wonderful examples of Beautiful Leadership found their way to me”:

• an NBA star and father empowering young women by walking the talk.
• a brave woman CEO in the UK leading by example around income inequality, though with some sadly paradoxical behaviour in how I learned of her leadership.
• an environmental activism movement masquerading as a large US corporation taking the Trump tax cut it received and giving it back to the planet.
• a Hollywood movie star finding the power and passion of a moment irresistible and showing leadership which made real a project that has since touched millions. (see post “From Now On”)

Today’s post shares a story about a company that states clearly that they are “The Activitist Company”, and “the protection and preservation of the environment isn’t what we do after hours. It’s the reason we’re in business and every day’s work.”

I’ve worked a lot around Brands and Branding during my career. A simple thought is that your Brand is who you are, your Branding is how you represent this to the world. This company is absolutely clear on who they are.