Bravery: We had to do it
without it feeling brave, and why it matters in business
Yesterday I wrote a short post on the bravery of entrepreneurs, highlighted by the oft-repeated phrase entrepreneurs give when asked why they started their business: “I couldn’t not do it”.
This came from a focus on when an action is perceived by others as brave, but does not feel brave or courageous at all by the person taking that action.
In the case of entrepreneurs, the compulsion is normally centred around seeing a gap in the market and opportunity to fill that gap and potential to profit commercially from that.
Now, seeing a gap in the market can indeed be a powerful driver or compulsion to act and maintain strength and momentum to carry through an idea into a thriving entrepreneurial business.
However, to truly build a powerful and lasting business that has a sustainable impact for both the owners and team in the business as well as the broader community and world, a more powerful compulsion to act is always in play. This more powerful compulsion is often expressed on reflecting back to the beginnings of the business as something like: “we had to do it”.
We had to do it
