By being transparent you’ll be more trusted

There isn’t now sufficient transparency about why certain difficult decisions are made and with people really understanding how those decisions were reached. I think a lot of it is driven by fear, without an appreciation that transparency is actually a root to better decision making. But by being transparent, you’ll be more trusted, even when you get it wrong.

Jeremy Farrar, Director of Wellcome Trust and member of SAGE, speaking of how the UK Government is making and communicating decisions around the pandemic to the public.