Can Business be Beautiful and Profitable?

This image was embedded in the award given to each member of a seminal Leadership Growth Programme. More in this article. Business can be Beautiful.

Today I share an excerpt from a post from Alan Moore of beautiful.business, featured recently in “Is yours, could yours be a Beautiful Business?”. In Alan’s post I share today he asks a question and gives wonderful examples to show that businesses can indeed be both beautiful and profitable.

To begin, I am a “both, and” person rather than an “either, or” one, so I love his question.

Businesses that are focussed on both purpose and profit can have a greater impact on the world. Purpose AND Profit, not Purpose AND Profit

In my career working with leaders and organisations around the world, I have felt, seen and witnessed the evidence again and again.

As Simon Sinek says, “people don’t buy what you do, they buy why you do it”, and when that why is a purpose that your team aligns around, your role as a leader is made so much easier as they are intrinsically motivated around that shared purpose. As a result, profits can flow from such smooth alignment, creating a…