Can the climate crisis be a catalyst for true change?

I’m a believer in #OpenLeadership and, in particular, Leading from Purpose (see my core post on this here). For 2020 I’ve also decided to seek out case studies of successful businesses and write around them under the theme “Purpose-Led” with the first one this week: “Purpose-Led — from 13 people to 6 million”, where I also wrote: “This is all part of a mission to build bridges to CEOs, and specifically to address the doubters that believe that Purpose as the core driver for Leadership is only “window dressing”. “

Now, I have always believed in the new triple bottom line as a model for leaders, but in the last year or so I have come to believe that the climate crisis will be THE catalyst to move more and more CEOs, Boards, Shareholders to truly shift their “WHY” to one focussed on Purpose, People, Planet before Profit.

What makes me believe this? Simple. Ironically it is self-interest that will drive this shift. Sometimes it takes a massive crisis to drive massive shifts in behaviour, with such massive shifts changing how investment and business is conducted around the world.