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Citizens: Doing something so big we need others to help us
“What is it we are trying to do to in the world that is so big that we need others to help us do it?”
Jon Alexander
This week’s #WhatComesNextLive guest was Jon Alexander, author of the soon to be released book “Citizens” (order your pre-release copy here)
It was a privilege to read a pre-release copy of Citizens prior to my podcast interview with Jon.
So much of it resonated with me, including the importance of understanding what made the “Consumer” story so enticing for us as an alternative to the “Subject” story. Only when we understand that history can we then look to the future and the shift from the Consumer story to the Citizen one.
Once we set the frame for Jon’s thinking around Citizenship as a practice, my thoughts and questions were particularly focused in our conversation on how the #CitizenShift can apply to larger businesses around the world to help them with “Leading from Purpose” and to scale their impact around Purpose+People+Planet being the drivers to making Profit, as opposed to Profit being the driver.
