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Create Serendipity

Tom McCallum
8 min readJul 19, 2018

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Are you or your business lucky ? do you benefit or suffer from coincidences?

I don’t believe in luck, I believe in serendipity. Serendipity is not luck, it is not coincidence.

Serendipity is something you can choose to create for yourself and in the way you lead and structure your organisation.

You see, I hold true to the concept of “I create the whole of my reality”, and at one level, this links to Serendipity.

So, what is Serendipity ?

In researching for this post, I found a NY Times article from 2016. It references Dr Sandra Erdelez, who says:

“She sees serendipity as something people do. In the mid-1990s, she began a study of about 100 people to find out how they created their own serendipity, or failed to do so.

Her qualitative data — from surveys and interviews — showed that the subjects fell into three distinct groups. Some she called “non-encounterers”; they saw through a tight focus, a kind of chink hole, and they tended to stick to their to-do lists when searching for information rather than wandering off into the margins. Other people were “occasional encounterers,” who stumbled into moments of serendipity now and then. Most interesting were the “super-encounterers,” who reported that happy surprises popped up wherever they looked. The super-encounterers loved to spend an afternoon hunting through, say, a Victorian journal on cattle breeding, in part, because they counted on finding treasures in the oddest places

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Tom McCallum
Tom McCallum

Written by Tom McCallum

Sounding Board for Visionary Leaders ready to make a Massive Impact. Daily posts here, or https://tommccallum.com/newsletter-sign-up/

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