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Don’t tell and yell. Ask

Tom McCallum
13 min readApr 28, 2019

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alex ferguson yelling

Sir Alex Ferguson in customary pose, yelling at his players

Sir Alex Ferguson, one of the greatest football coaches, was famous for “giving his players the hairdryer treatment”, ie yelling at them.

Today a repost of a wonderful interview this week by Kieran Shannon of the Irish Examiner of Wayne Goldsmith.

I have been focussed for many years on the overlaps between coaching sports and coaching individuals and business. I am privileged to count as a dear friend one of the swimming worlds all-time great coaches, Ian Armiger (who shared this article me too).

I’ve learned as much or more from top sports coaches about human behaviour as any business or leadership thinker, speaker, consultant or coach.

So many nuggets in this powerful article, but one that truly stands out from me and is so, so relevant to all forms of coaching, mentoring, management, leadership:

“As a coach, start connecting with the players, even if they’re as young as six. Don’t tell and yell — ask.” ~ Wayne Goldsmith

He then goes on to explain that most coaches spend 70% of their time commentating and otherwise being unconstructive, only 30% being of true value. Oh, and that a calm coach is far more valuable than one who yells.

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Tom McCallum
Tom McCallum

Written by Tom McCallum

Sounding Board for Visionary Leaders ready to make a Massive Impact. Daily posts here, or https://tommccallum.com/newsletter-sign-up/

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