Fulfillment vs Engagement

A phrase I use often is “We are Human Beings, not Human Doings”.

This week I was on a webinar by Imperative to learn more about their peer coaching software as a service, whilst also learning about the story of Griffith Foods and their focus on their own triple bottom line (link on this page). On the webinar I heard someone use that phrase in the context that “Engagement is about Doing, Fulfillment is about Being. We are Human Beings, not Human Doings”. This was beautifully illustrated by the word cloud above. For more, read “The New Competitive Advantage: Employee Fulfillment” and I see a hugely powerful virtuous circle around a company (like Griffith Foods) driven by Purpose, then investing in their people to find their own fulfillment (with Peer coaching helping them to and through this). Fulfilled people working aligned to their purpose within a company that is focussed on their own purpose. Powerful stuff.

Oh, and I also heard Griffith Foods talk about their modified “triple bottom line” of People+Planet+Impact. Regular readers know my core “Scale for Impact” model is my own iteration around the triple bottom line, of Purpose+People+Planet, maintaining focus on Profit as both “Outcome” to the “Source” Drivers of Purpose+People+Planet and as the way businesses can scale their impact through making Profit to then scale to do more, be more.