Hard is soft. Soft is hard

The new triple bottom line, from the article “Leading from Purpose”

Hard is soft. Soft is hard

In working in the field of leadership (including coaching, facilitation, being a sounding board), over and over again I’ve heard people label anything to do with people as “soft skills”, or the “soft stuff”. I typically respond with something like: “to the contrary, the soft stuff (values, culture, behaviours) create the hardest measures in business”.