Holstee: Life is short. Live your dream, and wear your passion.

Ten years ago, in their first step as a company, Holstee’s founders, Dave, Mike and Fabian, sat together on the steps of Union Square in New York to write down how they define success. The goal was to create something they could reflect back on if they ever felt stuck or found themselves living according to someone else’s definition of happiness. The result was the Holstee manifesto, which went super-viral.

I love the idea of defining what success is at the very beginning of a company. Steve Jobs said that Apple was here to “put a dent in the universe” in the garage with Steve Wozniak, ie at the very beginning.

I also love supporting leaders and their organisations connect to their Purpose and what it means for everyone in and connected to them and how it can drive success far more effortlessly as it also creates powerful alignment and clarity across the business.

What’s your manifesto, your definition of success?

I leave you with the Holstee manifesto lifestyle video and wording.

This is your life. Do what you want and do it often.
If you don’t like something, change…