How do you measure Purpose of a Brand or Corporation?

“Doing good and doing well go hand in hand”

After over 700 daily posts, I repeat themes here. I believe in business as a force for good, so one repeated theme is around the need for reform of capitalism to better serve all stakeholders, not simply shareholders.

Whilst this concept is gaining traction, gaps between “old paradigm” and new thinking on this are becoming obvious, which I see as a great opportunity to…