I repeat — this too shall pass

“If you feel sure you have over-communicated your message to your people to the point where they are bored of hearing it from you…. you are probably about halfway there.”

From the post: “Repeat after me. Repeat your message”

I certainly repeat myself around core themes in my daily posts. Today I am repeating by reposting an entire post from over two months ago.

In the last week or two, as the curve has flattened in several countries where I talk to people daily, I sense frustration coming out more and more, hence today repeating the complete post. The situation has evolved, the message is again very relevant.

This too shall pass (originally published March 9th, 2020)

As I write this, Covid-19 is spreading rapidly around the world, with nervousness building with a growing number of people.

Yesterday I wrote: “Act Now” to give thoughts for leaders on how to act and also how to behave in a crisis. Today I am reminded of a post sharing an old fable. The title gives away the punchline, yet please read it still, the story anchors the point, that: “this too shall pass“.

Now, to lessons for crisis leadership.

In “Act Now” I wrote about the experience of Hurricane Ivan in Cayman in 2004. When I emerged after the storm passed, the utter and complete devastation did make me think for a moment that there was no way to recover from this for my country and I felt despondent. However, this was…