Ignore the noise of Metrics — tune in to what truly matters

Seth Godin writes daily and has over 1,000,000 followers on his email list.

I write daily and have around 1,000 email followers.

Metrics.

For many years a part of my work was engaged with digital marketing. So much of that was about building traffic to websites, spending money on promotion to draw people to your site then sell them something. Metrics were everything.

As I’ve gone past 300 daily posts and loving writing more and more, I muse on how I no longer care about metrics the way I used to, I have become clearer and clearer about what truly matters. As one of Peter Gabriel’s songs highlights for me, I’m clearer on clear on what is Signal over what is Noise.

I muse on metrics and meaning today after yesterday, in “The Power of Intention — “This is post 300””, writing about how that day marked post #300 of my posting daily on this site, and noted “Listen to your intention. Follow it without always having to know where it will lead. You will create serendipities. Amazing things can and will happen!”

The digital marketing geek in me loves to check my site stats each day, but no longer for the reasons I used to. Building…