Innovation is simple

Innovation is simply doing different things and doing things differently.

Two streets away from me is a small bakery business that sells cookies and cakes directly to local area cafés and restaurants. Now, with those all closed, they have turned to local sales and “leave at the door” delivery.

I’m one of their grateful customers and, in talking to the owner, they have been amazed, they are busier than ever. It had never occurred to them to sell online for retail delivery. This cost them almost nothing to do (they already had an online store) and they are now maxed out with sales.

“Innovation is simply doing different things and doing things differently”

me :)

We often confuse innovation with technology, and, further, with it being expensive and complicated. Not at all. It can be as simple as the example from the local bakery.

Leon Trotsky, in the aftermath of the Russian revolution in 1917, famously said: “War is the locomotive of history”. Well, in recent weeks alone we have seen countless innovations. Every single person, business, government all around the world have had to look to “do different things and do…