Is the tide turning on the purpose of the corporation?

Tom McCallum
4 min readAug 20, 2019
Purpose, People, Planet - Profit for Impact Triple Bottom Line

In January this year, I wrote a series of articles around rethinking the purpose of the corporation, then moved towards rethinking the “triple bottom line” (that dates from 1994) to the “new triple bottom line”, expressed graphically above. The article that captures that and links to my earlier posts is:

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Tom McCallum

Sounding Board for Visionary Leaders ready to make a Massive Impact. Daily posts here, or https://tommccallum.com/newsletter-sign-up/