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Is yours, could yours be a Beautiful Business?

Tom McCallum
2 min readAug 18, 2018

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Is yours a Beautiful Business? If not, could yours be a Beautiful Business?

If the question intrigues you read on, and if you connect to it at the end of this piece, let’s talk. Soon.

do design

Recently I was introduced to Alan Moore, founder of Beautiful.Business and writer of “Do/Design — Why Beauty is key to everything”. We had one of those wide-ranging conversations that sparked thoughts and ideas in many areas.

My over-riding takeaway from this first of, I hope, many meetings was:

Beauty brings Clarity

When we are in the presence of Beauty, of any kind, we simply know it, and that can bring such moments of clarity and take us out of our “monkey mind”, our need to “Do” rather than “Be”, to rationally process options and choices to a level where we often get lost in the content.

I talk often about how raising the context being key to coaching, key to leadership, key to decision making. Beauty and presence to beauty raises context in a unique way.

Beauty brings clarity

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Tom McCallum
Tom McCallum

Written by Tom McCallum

Sounding Board for Visionary Leaders ready to make a Massive Impact. Daily posts here, or https://tommccallum.com/newsletter-sign-up/

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