It just works…better

Steve Jobs famously used the phrase “it just works” all the time (see this video montage).

Over ten years ago I was converted from “PC” to “Mac” after my “power user” Compaq laptops kept wearing out. The same dealer in Cayman sold both Compaq and Apple and recommended a MacBook Pro. He said: “it just works”. He was right, and I’ve been an Apple user ever since.

Now, I could write today about how I feel Apple has lost this focus on their products since Steve Jobs passed, but today I am going to focus on the power of the phrase:

It just works…better

So, the other day someone shared the summary financial statements of Zoom on Twitter, then someone else shared them and finished with the phrase: “it just works better”

I love Mike Volpe’s thoughts, and also do open the tweet thread to get Logan Barlett’s post of the financials.

So, it makes me thinks of examples of “it just works better” as basically the key (if not sole, in some cases) reason for success.