Less convenient, but worth it

Among the phrases I hear from clients when looking back over our time working together:

“It seems so obvious..now”

“When I look back to where we were a year ago I can scarcely believe how far we’ve come”

Also, phrases I often use at the start of working with a client include:

“Slow down now to speed up later”

“Trust the process”

Clients come to me looking not for incremental and easy gains and changes, but for a “What’s Next” that has a Massive Impact and feels a little scary.

Though along the way there are always insights that are actionable and have measurable and high “ROI”, often the big shifts comes from taking time to look at source beliefs, behaviours, cultures, decisions that drive the activities and so outcomes that the business gets.

As another saying goes: “if you do what you’ve always done, you’ll get what you’ve always gotten”, or, as I am fond of stating, the six most dangerous words in business are “we’ve always done it this way”.

Now to a recent blog post from the inestimable Seth Godin. Oh, and if you agreed with Seth that some things are worth doing not because they are “easier and more convenient” but in fact exactly because they are “less convenient, but worth it”, call…