Make Purpose the first P in your triple bottom line

Purpose should be your first priority in your triple bottom line.

Many will be familiar with the “three Ps” of the concept of the triple bottom line:

Profit, People, Planet

My career dates back over thirty years, focussed very much on growing businesses, which does mean making profits to enable them to scale.

Sometimes growing profits is really hard work, making scaling hard work.

Over time I worked out that it is far easier to scale if you put Purpose at the heart of your business, hence a while ago I came up with a new triple bottom line, of:

Purpose, People, Planet

Purpose is the WHY, then Profit becomes the driver to scale your impact

As illustrated above in my graphic, where you put Purpose first, Profit can be the outcome and then the “righteous flywheel” driver that sets your business spinning to scale the impact you can have.

Yesterday I wrote about how: “Doing the right thing can make you more money”.