Maslow’s Hierarchy and Beauty

Tom McCallum
2 min readFeb 4, 2019
maslow colour pyramid

Maslow’s hierarchy of needs is a powerful tool for understanding what drives us. I’ve used it often including this post on “At risk versus taking risks”.

My friend and business hero, Chip Conley, is a leading expert on Maslow through his work in taking Maslow’s hierarchy into business through his book Peak and subsequent synthesis of ideas. For more on Chip, visit “Humble Leadership and Trust

Today, sharing an unexpected link between two people I’ve got to know in the last year or so and admire greatly around their wisdom and take on business and leadership, Chip and Alan Moore.

So, the unexpected link came in the form of a tweet reply Chip gave:

A quite unexpected insight, the bridge between self-actualisation and self-transcendence being Beauty.

Alan Moore and I firmly believe that Beauty is the ultimate metric for leadership and business, as we noted in “Our Clarion call to Leaders”.

I write this as I am about to fly to Mexico to spend a week with Chip at the Modern Elder Academy, a week of investment in my professional development, or deepening my practice, as I like to call it.

I find myself in deep appreciation of both Chip and Alan and have now introduced them.

Explore Beauty for the sake of it. Trust me, it will lead to beautiful outcomes.

Originally published at Tom McCallum.



Tom McCallum

Sounding Board for Visionary Leaders ready to make a Massive Impact. Daily posts here, or