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Now is the time for business to embrace Purpose
It is time business to embrace purpose. I’ve focussed for years on the idea that by putting Purpose, People and Planet ahead of Profit, businesses will “Do well by doing good”.
Small may be beautiful in ethical terms, but it’s not ideal for effecting large-scale change. If endemic poverty is ever to be reversed or global heating resolved, then big business also needs to embrace this more inclusive approach to business.
“Good company: the capitalists putting purpose ahead of profit”
Oliver Balch, The Guardian
Published Nov 24, 2019
“Nothing is as powerful as an idea whose time has come.”
~ Victor Hugo
I’ve focussed for years on the idea that by putting Purpose, People and Planet ahead of Profit, businesses will “Do well by doing good”. They must always continue to focus on making a Profit in order to Scale their impact, but Profit will be the outcome of this focus, no longer the driver of business.
More and more we are seeing articles like this recent one in the Guardian, as well as the FT leading on this, as shown in how they highlighted this in their sponsorship of the…
