Our Clarion Call to Beautiful Leaders and Makers

A walk in Snowdonia: Image by Julian Calverley

Over several months I’ve begun a collaboration with Alan Moore (that has now extended to a nascent “Beautiful Community” around is becoming a movement around #BeautifulLeadership that will encompass everything from full-year transformative leadership programmes to one-day workshops, online communities, web summits, publishing, even documentary series.

Today I share with you Alan’s post, effectively our “Clarion Call”, a statement of Alan’s vision that signifies our intent to do our part in leading beautifully towards a more restorative and beautiful world through business and leadership.

Below is Alan’s post in full.

Every morning I walk in the countryside, during which I reflect on the many aspects of beauty, what beauty means to me as an individual, and, what beauty means for the work I do. What beauty means were we to use it as a frame and practice for ‘living’ and ‘doing business’. I do this because of the ugliness I have experienced in my professional and personal life, and what I continually see around me. This work is based upon ‘more’, how can we make business more beautiful? I feel compelled to answer this question as the response to my book ‘Do Design. Why beauty is key to everything’, demonstrates there is a hunger for beauty…