Pay someone to put their feet up

“Henry Ford’s reaction to a consultant who questioned why he paid {note, this was in the 1930s} $50,000 a year to someone who spent most of his time with his feet on his desk. “Because a few years ago that man came up with something that saved me $2,000,000,” he replied. “And when he had that idea his feet were exactly where they are now.”

Rory Sutherland from his glorious audiobook reading of “Alchemy”

As you look ahead to “what comes in the future”, a tip os for you to pay someone to put their feet up and think about opportunities for you and your business.

Yes, you could to it yourself, but, in my experience, even with all the best intentions to carve out this time, it won’t happen as you also have to manage and operate your business.

In a normal world, this gap in time not spent looking at strategic value is already a major omission. However, in the VUCA post-Covid world we will emerge into, this gap will be bigger than ever.

Time to fill that gap. As you won’t have time to do it yourself, pay someone to put their feet on the desk.