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Purpose-Led — from 13 people to 6 million
In 2020 I will be writing regular posts featuring businesses that are truly Purpose-led and are highly and sustainably successful.
This is all part of a mission to build bridges to CEOs, and specifically to address the doubters that believe that Purpose as the core driver for Leadership is only “window dressing”. Whilst I agree that there is more and more “Purpose-Washing” that goes on from cynical CEOs, Boards, Shareholders, by writing about the success stories I hope to open eyes and hearts and reduce some of that cynicism.
Going from 13 people to 6 million
Today I want to talk about a business that launched with only 13 customers in 2004 and now has over 6 million and passionate staff in the hundreds of thousands.
I started my New Year’s Day yesterday by attending one of their events, at which an event attendance record was absolutely shattered.
What is this business worth? Is it a “unicorn” tech company valued in the billions? Why haven’t you heard of it? Ah, now this is a story for sure!
So, who is this amazing business and why haven’t you heard about it in the global media…
