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Pushing creativity to its practical limits

Tom McCallum
2 min readJul 22, 2021

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Operating Principles of the Santa Fé Institute — written by Comac McCarthy

In a step by step methodology to build valuation in a company, I use an established model to raise the benchmark multiple for companies that is a seven-step process. This works best, fastest, most smoothly when the steps are followed in order, with each one having a documented strategy that is then implemented. Yes, by documented I mean written down, by implemented I mean carefully and thoroughly taken from strategy to execution.

It may not surprise you that many businesses, in their rush forwards, skip some of these steps, then end up having to “retrofit” fit them later. As you would imagine, to do that is not fast or smooth.

Now, the step people skip over most often is the first and most foundational, what I call “Talent, Capability and Culture”. For more on the Valuation Model and this “V+2” step, read this post: “Build Business Valuation — Think in Ink”.

Today, though, I’m going to highlight that the “Culture” part of that first step ends up with a company having a clear and concisely stated Intent, their WHY, their reason for being (apart from making money, that is!). It also then has Ethos Points it is working towards so their business builds in alignment with that Intent. Finally, in documenting their Culture as a living document, there are Values, each of which has definitions, activities, behaviours that all…

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Tom McCallum
Tom McCallum

Written by Tom McCallum

Sounding Board for Visionary Leaders ready to make a Massive Impact. Daily posts here, or https://tommccallum.com/newsletter-sign-up/

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