Small adjustments

This picture was taken earlier this week at a favourite “coffee and bacon roll” stop on a bike ride with my regular riding buddy. Yes, though both bikes date to 2011, the photo is from this week.

We could both ride newer bikes, but hey, we like these ones. Could we get greater performance from the radical change of spending £££$$$ on brand new bikes to replace these already high quality machines?

Yes, we could. However, we choose to ensure we get the most out of what we have by both making sure they are well maintained, and also making sure we “fit” them. “Fit”? Yes, bikes must first be the right size for the rider, then be “fit” to them, the most important element of which is the height of the saddle.

Am sure you can sense an analogy coming, and for this I take you to the masterful Seth Godin, as well as an idea or two of my own

Optimising Value

I’ve been a regular bike rider for a long time, so I’ve learned the power of making sure you get the most from yourself and your bike. It is great to make radical changes (like buying a new bike), but if you don’t optimise that bike, you are wasting the full opportunity.

In business, as an example, you can spend time, focus and money defining your brand and building out your branding and brand expression (eg through logos, website, copy), but…