The less you do, the more valuable you are

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In recent months I’ve worked with a number of leaders who have found that, with the extra time they have had during the lockdown, they have found themselves focussing more ON their business than simply being IN the business. They’ve become re-energised about the potential and vision for the future, truly energising for me to be there to support them.

However, in more recent weeks I have seen some shift back towards the old habits. It is a common habit for business leaders to spend the great bulk of their time working IN the business, pushing the focus ON the business down the list. You know, the way the “busy” work gets done before anything else, how the “urgent” always pushes aside the “important”.

“Put your best people on your biggest opportunities, not your biggest problems.”

Jim Collins, from his book “Good to Great”.

First, if you are seeking to build a business that is not only good but great, read “Good to Great” by Jim Collins. Second, putting your modesty aside, please take a moment to recognise that YOU are one of the best, if not the “best people” in your business.

So, my concern for you is that you will not realise your potential and that of your business if you allow yourself to now be drawn back into working IN the business as the expense of working ON the…