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The trough of disillusionment
The curve above is something the research company Gartner uses to interpret hype around new technologies and begins with an “innovation trigger”.
Innovation can involve technology but doesn’t have to. My own definition of innovation:
Innovation is simply doing different things and doing things differently
Today I feel to apply the Hype Cycle curve not to Products (as Gartner does), but to our own experience of various changes, innovations and how our responses to them may change over time. In particular, to our experience, as we move through the Covid-19 Pandemic.
As we highlight the curve, I am asking you to be aware of, or even “beware of” the “Trough of Disillusionment”.
As we move through the Pandemic, every day we hear of new “innovations”. Sometimes they actually are around technology (eg potential new vaccines or other medical treatments), sometimes around public policy (eg wearing masks), sometimes “doing things differently and doing different things” can be about easing up the lockdown as case numbers drop, or, unfortunately, sometimes the reverse.
Dropping down into the Trough
This morning, though, I felt “down”. I guess I was dropping into a “trough of disillusionment” for two different reasons. One reason was personal to me, one…
