Time to change what “winning” means in the game we call business

..the game we’re playing is by design failing people. And I am angry. At the person who tells me ‘competition in the market will sort it’. At the person who tells me ‘it’s too risky to serve these customers’. At the person who tells me ‘It’s not our strategic priority right now’.

And then I pause. They’re all pawns in a game. A game where our definition of winning is to deliver binary profit. A game where people and planet are used up in service of the economy to benefit the few. Unless we change what winning the game means, eventually everyone will come to the realisation that we weren’t playing, we were being played. And then it will be too late.

Sacha Romanovitch, from her Medium post: “We’re all being played — time to change what winning means”

I believe in business as a force for good. I believe that the world needs business and our top business leaders to move away from a focus on Profit as the drive to Profit at the outcome of Leading from Purpose, as illustrated by the model above that I developed several years ago.

I absolutely admire social entrepreneurs, activists and other leaders who believe in positive change, and at the same time, I also believe that to truly scale our impact we need more and more of our top corporate leaders to truly lead by…