What can you do better online than offline?

How can we do things better online?

Only two months ago I was introduced to Tortoise Media by a client in the West Coast of the USA, a Tortoise founder member. That same day I joined as a member then attended a “ThinkIn” at their newsroom in central London that evening. It was amazing, I sat ten feet away from their Nobel laureate guest and was even asked to contribute a question.

My friend in the West Coast, however, couldn’t participate, as Tortoise, revolutionarily inclusive though they are, was still part of a highly traditional profession, news journalists, so were anchored to a physical place, a newsroom.

Well, we all know how that changed about a month later.

Tortoise (belying their name, moved immediately to make ThinkIns digital. I joined one of the first and they had adapted brilliantly, using the tools in Zoom to make the sessions even more interactive than when there were 100 or so people in the newsroom to manage. They are now able to really curate the conversation so much more richly, as well as by having everyone online, there is no bias towards those “in the room” as inevitably happens when people are included…