Why Purposeful Companies Create Value for All They Serve

Helping organizations become purposeful companies through leadership, story and culture

What’s the ROI of Purpose? 6 Steps to Take Toward Better Business: Why Purposeful Companies Create Value for All They Serve #BtheChange via @ConsciousCoMag
— B Corporation (@BCorporation) June 8, 2019

The universe of people committed to helping leaders lead from Purpose is still a relatively small one, so I loved that I came across this tweet from B Corporation, then when I clicked through, it was by Laurie Bennett of Within People, who I came across at the Meaning Conference last year, having known two of the partners in his business for some time.

In my work I typically support leaders 1:1, with this regularly involving extending this to their teams. As with Within People, we both work with leaders around people, culture, stories, engagement and more. In short, love their work!

This week I’m on a roll around Purpose being at the heart of business as a force for good. Two days ago I wrote: “Doing the right thing can make you more money” and yesterday I wrote: “Make Purpose the first P in your triple bottom line”.