Why you need fewer people referring you clients

We all know the best way to build a client base is with referrals from people who already know you, right?

Sure, so logically to be introduced to new clients, we need to talk to everyone we know and ask them to refer us?

No, definitely no.

Let me tell you why you need fewer people referring you clients.

Trust is rare, because nothing is harder

The image above is from a recent subscriber email from Gaping Void. As with the best of their art, the picture needs know explanation.

What does that mean, though, related to my advice to have fewer referrers, not more?

Trust is at the core of every relationship, whether personal or business. The deeper the trust, the deeper the relationship,

Where deep trust is present, there is a real power in the relationship, but as the image expressed, building such trust is rare, because it takes work.

What happens without building trust first?

Going back to the idea of client referrers, if you spread yourself out far and wide, you can…